Launch and Marketing of a new Online Mission-Based Platform. // Highly involved in the hiring and training of creative staff. // Increased user engagement by 200% and repeat sales growth. // Oversaw the work of the creative department to ensure goals were met.

Managed all marketing efforts tied to customer lifecycle and growth across all channels. // Lead strategy for the website, e-mail marketing, paid advertising, SEO, and social media. // Improved tagging, tracking, and reporting for a more robust analytical view of channels. // Content creation for campaigns in each B2B target market.

Brand Strategy and Creative for a new-to-market Men’s Support Group. // Worked with the founder to grow group engagement by 1,000+ users within 4 months and 10,000 downloads of the podcast. // Concept and content implementation for brand partnerships.